ICICIdirect.com is a part of ICICI Securities and offers retail trading and investment services. They wanted to enhance their online trading portal with a cutting-edge technology to provide a richer user experience to their users.
Quadwave designed a Microsoft Silverlight technology-based portal with a complete widget based front end. The portal provides the end user with the flexibility of having tailored-made information on the screen.
- The portal provided a rich user experience, with live tiles.
- It provided out-of-the-browser experience to the end user.
- It offered different online and offline views.
- It provided an easy-to-use trading platform.
- Heat map charts providing a visual reference to stock movements are offered.
The application was built using:
- Silverlight V 4.0
- MVVM Pattern
- Highly robust and reliable front-end was achieved in spite of internet bandwidth issues.
- Sub brokers as well as the end-users were provided with a trading console experience.
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